As an exercise in rebranding, I took a local donut shop staple and created a brand identity that reflected its quirky and retro atmosphere. I also expanded the brand to include merchandise and an online ordering platform that would allow locals to place orders in advance and pick them up in-store.
For: Visual Design & Typography
Date: 2020
Scope of Work: Brand Development
Software: Photoshop CC, Illustrator CC, Adobe XD
Brand Concept
Donut Wheel is a multi-generational family company that serves a niche in the local bakery scene. We provide delicious, reasonably priced donuts around the clock to all members of the commnuity.
Brand pillars
Convenient
Open 24/7, all donuts are made fresh on-site around the clock
Quirky
We aim to be unconventional and provide our customers with a unique experience.
Retro
Our brand evokes the nostalgia of a classic donut shop
Ideation
Logo
Clearspace
Minimum Size
color variations
Color
Orange
#F5843E
C: 0 M: 59 Y: 84 K: 0
Purple
#701446
C: 45 M: 100 Y: 46 K: 34
Red Orange
#E84935
C: 3 M: 87 Y: 87 K: 0
Pink
#F05A92
C: 0 M: 80 Y: 11 K: 0
Yellow
#FDDE3F
C: 2 M: 9 Y: 86 K: 0
Type
icons
bUSINESS cARDS
sOCIAL MEDIA
aDVERTISMENTS
mERCHANDISE
