Monster Tek Armoury is a foam weapon brand developed by two of my friends that live in Idaho. When I heard that they were opening for business, I jumped at the chance to help develop their visual identity.
For: Monster Tek Armoury
Date: Spring 2021
Scope of Work: Brand Development
Software: Photoshop CC, Illustrator CC
Brand Concept
Monster Tek Armoury is a foam weapon company that provides cutting-edge technology to foam fighting sports at large. We endeavor to put the highest quality tools into the hands of fighters looking to push their skills to the limits.
Brand pillars
Ambition
Our drive to create gear that redefines what “good gear” is echoes in all parts of our brand.
Craftsmanship
We create a quality experience for our customers, from the products in hand to the brand surrounding it.
Edge
We want our brand appearance to match the feel of our product; that it gives you an edge on the field.
Logo
Colors
Green
#99FF66
153 255 102
Gray 25
#C4C6C6
198 198 198
Gray 50
#8F9091
143 144 145
Gray 85
#515253
81 82 83
Black
#000000
0 0 0
Type
Business Cards
Social Media Identity
Product photography
